Culture Starved PR Manager, BLACK CHARADE (Cecoy), got a chance to sit down with Atlanta based emcee from Chicago, Jayy Iman. She gave us some details on her upcoming project and the inspiration behind her new track, HYD. Jayy Iman is a rap artist hailing from Chicago, Illinois. After years of developing her style of mixing new school production with old school lyricism, Iman gives a fresh perspective to listening ears. New to Altanta, Iman has created a quick buzz with her song entitled “HYD,” which was recently dropped by producer Rozart. With little to no promotion, the word about Jayy Iman is spreading impressively fast! Here’s what she had to say
BLACK (CS): How are you? How is everything? How are you liking Atlanta?
Jayy Iman: Life is good, I love being out here! I’m tweaking right now, this is my first time getting nervous. I feel a little bit crazy.
BLACK: I feel like the world should know who Jayy Iman is, I mean, I’ve been listening to you for years. I think you’re very skilled, you’re very talented. The world doesn’t really know you yet though, so who would you say Jayy Iman, the person, the artist is?
Jayy Iman: She’s in her own lane, she’s a person with confidence and character. She’s unique, and she’s a little freaky girl but she’s morally right.
BLACK: Yeah, I like it, you’re right. I listened to some of your music and I hear vulgar words, like, “pussy” and “fuck” but you don’t make it sound vulgar or offensive. How did you master making it sound sweet and sexy?
Jayy Iman: I think it’s because I’m real nice, and in my own life I’m able to say things bluntly and not sound like a bitch. The way I express myself on a track is a little bit different. The way I choose to word things allows me to be myself.
BLACK: I’ve seen your music grow and change, and I feel like you have as well. You’ve always been confident. Lately you’re more secure in your style, and free with it. Would you say you’re at peace with your sound? What are you trying to do differently?
Jayy Iman: I’m always trying to get better. When I first started doing this I was real confident. It feels like the older I get, and the more I grow into it, the shier I get about my music. I feel like that’s because now it’s becoming a lot more personal. Four years ago I was very animated, I was a good story teller but now, I’m more like an expression writer. I write about certain feelings that are real to me.
BLACK: That’s very interesting. I feel like that’s good, as an artist you want to be able to do both those things and you do them well. You mentioned feelings, what were you feeling when you wrote this new banger HYD? What was the idea behind that track?
Jayy Iman: To be honest, I wrote that song in ten minutes. I’m a nigga, I’m a little gangsta at heart. I’ll put on a trap beat and just start freestyling. I just felt like I needed to let loose for a quick second and after that song was made I felt like “nigga, I’m fuckin’ cool, G.”
BLACK: You can’t rush greatness, but with that said your fans, like me, want new music. Do you feel like you might be making us wait too long?
Jayy Iman: I’ve been a bit slow on that note but that’s only because I’m a perfectionist. I know I dropped Elevator Music three, four years ago. Niggas be pressing me like, ‘”are you dropping some new stuff?” Yes, I am. Just chill and wait on it. People can’t rush my process. I feel like now, I have no room for error because I’ve waited so long. I want to do it right. Everything I do, starting with HYD has to be the shit, on some Kendrick Lamar shit. When I dropped this song I didn’t really promote it, I just retweeted it. I didn’t even post it, Curtis (@Rowezay) posted it. I was just really trying to see who was going to genuinely fuck with the song. Now I want to create a real genuine fan base, with people that want to hear what I have to say. That’s why I want people to stick with me no matter how far apart my drops are.
BLACK: You mentioned Kendrick Lamar. If you had to give me five artists that inspire you and influenced your style, especially as a female rapper, who would they be?
Jayy Iman: I would definitely say Kanye and Big Sean. I love Big Sean, its real crazy. I would love to work with him, I think that we would make a good song. I’d also have to say Nicki, because old Nicki is who really gave me hope that I could write and rap, and Missy and Lauryn Hill. A lot of people say that it’s easier for girls because there are so many dudes out here. I agree to a certain extent but, at the same time, as a woman it’s also harder because people don’t always take you seriously.
BLACK: Do you feel like you have to be more sexual because you’re a girl?
Jayy Iman: No. In fact, I try not to be sexual when I’m not rapping, but I do feel like I have a little natural sex appeal in everything I do. That led me to be sterner in my approach because I don’t wanna come off flirtatious. When you’re attractive people automatically want to get on, and I don’t understand that. Why can’t you just look at me like a real ass person? Like your nigga.
BLACK: You were in DC, did a few shows, you went to Howard. You then decided to move to Atlanta, right? Was that a career move? Do you feel like you weren’t being as creative as you can be in the District? Or was it a business move?
Jayy Iman: It was really the cost of living because Dc is twice as expensive as Atlanta. It was a career move because right now Atlanta is like the black Hollywood. I could have gone to Chicago, I could have went to the crib but no, why not live on my own and explore while I’m young. I just got out of college, so this is the time to do random shit like this, you know what I mean? Right now I’m working on a song with Ronnie (@PacManAdv). I’m trying to get with open mics ad hit up these radio stations, and just network because I find being down here, everybody will fuck with you. People are real open to new artists and if your shit hot they’re going to support you. I’m trying to network and make sure people know me. I’m trying to drop a visual EP for Elevator Music, in a few years I think F & F will be on tour, and I also want to release another solo project.
BLACK: You’re in Atlanta thriving now, but I know you started off with Fortune & Fame Ent. five years ago. Tell me about your relationships within that talented collective of aspiring artists.
Jayy Iman: I would love to talk about F & F. So, Elliott is the male me but he’s two steps ahead. I love him. Whenever I’m struggling with something he knows exactly what I’m going through and vice versa. If I didn’t have him in F & F, I wouldn’t have grown into the artist that I am. As far as producers, @BradBeats @MilesSloan @Rowezay they are amazing. Nick will never have a replacement because he keeps all the videos so classy and so professional.We have a strong relationship. I love everybody in F & F(@Cellus_FnF and @AshGod_). Sometimes they get frustrated with me because I’m really shy about my music and won’t show them any new material and they’ll be worried. They push me to work more and put shit out. I really love them for that. The other day Curt said he wasn’t going to send me anymore beats because I haven’t put out any new music. They keep on pushing me, they even pushed me to drop HYD.
BLACK: Okay, on behalf of Culture Starved I want to thank you for giving us this insight to your craft and journey. Leave us with one thing about Jayy Iman that you want the world to know.
Jayy Iman: I would never give you anything less than perfection. That’s all people need to know. Everything I drop is going to be worth listening to. I’m trying to make a movement, I’m trying to make a difference.
Listen to Jayy Iman’s latest hit, HYD, below.
Be sure to follow Jayy Iman on Twitter , Instagram
Twitter : @JayyIman_FnF