russell-simmons-steve-rifkind-to-launch-youtube-based-label-through-universal-music

russell-simmons-steve-rifkind-to-launch-youtube-based-label-through-universal-music

“YouTube turned songs like Gangnam Style and Harlem Shake into global hits, but now Universal Music Group is hoping to use Google’s video site as the launchpad for a new generation of music stars.

The major label is launching a new label called All Def Music, which will focus on signing, developing and promoting musicians on Google’s video service.”

Read More on the Guardian http://www.guardian.co.uk/technology/2013/jul/23/all-def-music-youtube-label