If you haven’t heard of Rent The Runway, you have probably don’t have enough female friends who like to play dress up…
or you are rich.
Rent the Runway is this website where you can rent fabulous couture dresses and accessories for a fraction of the runway costs. Think of it as the rental version of Nordstrom meets Net-a-porter.
Lately, the website has been playing fairy godmother (for a rental fee) to college students, by having representatives on many campuses across the country.
We had our interviewer stalk two student representatives at Howard University to grill them about the cost/reasons behind the idea of marketing RTR to students.
The video below contains their answers.
What do you think,
will you be Renting The Runway or do you prefer to pay for the dress and remain committed?